Strange cardmaker I am...

"Happy Birthday to you!" stamp by Stampin' Up! 

I've just finished making two cards out of given, bought and reclaimed materials and have realised just how different they are! The first one is quite muted, made from wooden embellishments, a left-over tag from a wedding order and die-cut leafy branches from reclaimed designer paper. The second card has been made from die-cuts received as a free gift with an embossing folder. They have been further hand cut, dry embossed and embellished. And, of course, I am a little obsessed with doing some kind of simple drawing on most of my cards!

I haven't had a chance to make many cards lately as I have been busy with other ventures and, boy, do I miss it! It's the real reason I started markets but, sadly, it is too hard to sustain stall costs on handmade cards alone (even though my cards are quite popular). The other crafts (e.g. jewellery making) that I have had to do to substantiate my market stall have been a distraction from what I really enjoy doing...

Same goes for my new online store. I have been so busy making craft supplies, etc. for customers that my cardmaking has been put on hold, but only temporarily! It appears to be quite hard to sell handmade cards online but I am determined to give it a really good try and see what happens :) If you have purchased my handmade cards before, or have received one and find yourself curious enough to be reading this post, please take the next step and contact me. I'm itching for an excuse to list some handmade cards online (over the products that have been selling). Please place an order by emailing, texting or phoning me--click on the contact tab above :)

If you have been looking out for me at the markets, my attendance has been a bit sporadic of late. I will back regularly as of next Sunday and, hopefully, with plenty of new cards! See you there :)

♥ Support your local handmade market ♥

It is always encouraging to meet Blue Mountains' locals, especially after two years of doing markets and festivals here. Sure, not all locals are necessarily interested in markets but it is wonderful when they visit and discover just how affordable and creative handmade craft can be! As tourism has dropped a little in the mountains in recent years, I would love to be able to cater to local customers better.

I predominately attend markets in Hazelbrook, Lawson and Leura. Some of my fellow stallholders include: Bron's Preserves (pictured below), Cindy Smith's one-of-a-kind Sterling Silver jewellery, Dianne's Bears (dressed with gorgeous fabrics and accessories), Bill's Books, and Peter's Bread (of which I am a great fan).

Although I sell a range of beaded and fashion jewellery, both for adults and children, my main love is papercraft. I sometimes get a little demoralised when customers zero in on my jewellery and totally overlook my cards. I wouldn't bother doing markets if it weren't for the cards and other paper products I sell. Next time you come across my stall, please have a browse through my cards. Prices start at $1.50 and include eco-cards (printed on 100% recycled cardstock), handmade cards, and photographic cards.

Most of my cards have an botanical, earthy or arty feel (example below), and are suitable for sending domestically or overseas, attaching to presents, popping into pigeon holes at work, or simply just giving to a special person. People really love receiving a handmade card due to its tactile and three-dimensional qualities. A number of my cards also incorporate hand drawn details, funky patterns and original designs. Please visit soon to check them out for yourself!

This card has been hand: stamped, inked, torn, glued and embellished.

It features dried skeleton leaves, brads (split pins), parchment and wallpaper.

The cards in this garden series (including tulips, parsley, rosemary, mint and sage) sell for $4.00 each.

Why Buy Handmade Greeting Cards?

This card is hand: stamped, torn, inked, drawn (e.g. swirls & dots), coloured, cut, glued and embellished.

As I interact with customers, I am sometimes surprised by people's hesitancy to buy handmade greeting cards. What with the glut of commercial cards available in shops, there seems to be an inherent trust in overpriced factory-produced cards. I am trying to challenge this notion by providing affordable gifts and cards, handmade using quality materials, unusual techniques and unique designs.

Handmade cards are not mass-produced by a printing press. Each one is hand constructed and designed. Common cardmaking techniques used include hand: stamping, drawing, embossing, inking, painting, cutting, gluing, mounting and embellishing. If you have ever dabbled in cardmaking yourself, you start to realise just how much effort goes into one card and the number of steps needed to create the finished product. Each card is a miniature artwork which reflects the creator’s passion for originality, aesthetics and design.

When you buy handmade cards, you have the opportunity to communicate your personal style and message to the recipients, which will ultimately hold a deeper meaning for them. There is something different about the way a handmade card looks and feels. The hand-embellished, multi-dimensional and artistic elements of a handmade card provide the recipient with something to treasure for many years to come, so it is unlikely to be discarded. I have known people to paste a favourite quote over the “Happy Birthday” sentiment on the front, for example, and frame their card.

People will genuinely value the thought you have put into selecting a creative handmade card for their special occasion whether it be a birthday, the birth of a baby, marriage, or simply a little note of thanks.

Handmade cards are great value for money and are often cheaper than mass-produced cards. Unsold and damaged cards are factored into the price of commercial cards. Why not consider buying an individually constructed product, which has been locally made with limited waste or environmental impact, and which has been made with great care and passion!

Text by Melanie © 2011

So Busy!

It's been such a busy week, and blogging probably doesn't help my cause, but I've been pretty excited by all the things I have been doing--new photographic cards, preparation for a cardmaking workshop I'm running and trying to get ready for upcoming markets. Thought I'd post a few of my recent hand drawn cards, as it's such a cathartic pastime.
 

One of my favourites...

Just thought I'd do a quick post of one of my favourite cards. Besides my love of leaves and everything green, I also like retro-style designs. A card like this is a little funky and, admittedly, doesn't appeal to majority of my Blue Mountains' customers. I usually sell cards like this to Sydney-siders from suburbs like Newtown or Bondi! I'm not sure why this is but it sure would be interesting to try a few markets in the city. The only problem is the stall costs they charge--as high as $100 for a trestle table. I can't perceive how I would be able to cover costs, let alone make any profit, and wonder how other stallholders are able to do it?!

P.S. I'm love that the blogger software let me insert images at a larger size today! I'm assuming that this is their new browser for uploading images--they look really effective at this size :)

Love the Bling!

It's been a bit longer than usual between posts because I had quite a few whole-day markets in August. I'm really enjoying it, and try to use the time productively while I'm there, but never seem to get as much done as I'd like! (That's a good sign--it means I'm dealing with customers rather than sitting around!) I still have so many ideas for 'Green Gifts', which I'm gradually actualising but I have to be patient--I'm only one person!

There are actually a lot of retail opportunities for a business of my kind--it's just a matter of choosing what to focus on. Good planning will build a financially-realistic foundation, whilst poor planning will just suck 'Green Gifts' dry!

I've posted a couple of pictures (above) of a wedding card which was lots of fun to make. I love hand drawn designs, but I suspect that most of my customers don't even notice them until they remove the card from its sleeve and take a really close look (click on the card images for a closer look yourself). Talking about customers, I have been getting some great feedback, many commenting that my cards are "different" from the norm. But I'm not really sure what they mean!
By the way, this card sold during August. Cost: $4.00; Materials: pattern paper, self-adhesive rhinestones, Stampin' Up! rub-ons, Kindy Glitz (applied to parts of the pattern paper), various acid-free pens.

Hand Drawn Cards

Quite often, I put the stamps aside and draw my own designs. It takes longer, but there's more love in it! I usually charge $4-$5 for a hand drawn card because each one's a unique mini work of art! I will be posting more hand drawn and coloured cards in the future. This notecard is priced at $2.00.